Access Bank clinches overall prize in Web-Jurist award

Access Bank was recently adjudged overall winner of the 2013 Web-Jurist ‘Website Effectiveness Award’ conducted by Philips Consulting, for its consistence in the quality of service delivery via its website.

The bank moved from the third position last year, beating industry peers- Guaranty Trust and Zenith banks respectively.

A statement by Access Bank, at the weekend said the feat is a validation of its “industry leadership in e-payment and compliance with best practice which requires provision of accurate, relevant and timely information on organizational websites at all times.

Analysis of the Web-Jurist research report showed that Access Bank’s website was adjudged best in the technical aspects such as navigation, functionality and security. Also the website was declared winner in website content that had metrics such as accuracy and presentation. The awards came on the heels of the unveiling of the bank’s re-vamped website which significantly enhanced its aesthetics and improved its functionality for improved customer experience.

Similarly, an international Web Analyst who had described Access Bank’s certification by the British Standard Institute as a tacit endorsement of the safety of transaction on its platforms and information assets which guarantees the highest level of security for customers’ details and information, said the Bank’s emergence as a overall winner in the Banks category affirms the credibility of the selection process.

The Web-Jurist award is the result of extensive survey conducted into website practices and effectiveness. It aims to identify the strength and weaknesses of websites, as a business platform in the digital world, and also determine the extent to which a website, being a tool in company’s e-business initiative, is successful in achieving the essence of its e-business strategy. The awards, which commenced in 2001, evaluate the effectiveness and performance of Nigerian websites based on set criteria agreed by e-business experts from Philips Consulting.

Winners are selected in categories that include: Aesthetics; technical aspects; site content, e-financial services, customer experience and performance. The award also recognizes other organizations across Banks, Discount Houses, Telecommunication and Insurance